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Located in the seaside city of Warrnambool, "I EM Clothing" is a local family owned clothing and accessories boutique.


The "I Em Clothing" name was created to teach and promote a positive affirmation movement.

Emily, as a working mum, is a strong believer and user of positive affirmations in every day life.

Seeing the benefits a positive mindset can have on an adult like herself, really opened her eyes to the unlimited benefits this could have on her children.

"Understanding self worth and promoting self love at a young age will create a stronger and happier generation of kids".


"I Em Clothing" was created with the vision to empower each individual to embrace their unique self.

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